The Team

Aekta Patel

UX RESEARCH LEAD

Belinda Kwan

UX dESIGN LEAD

Overview

We were tasked with the job to create awareness and increase charitable giving for the not for profit organization charity: water.

Charity: water already has a website that is quite intuitive, but we noticed they did not have a mobile application. Through research, we found that more people are donating through mobile apps versus desktop websites.
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Our goal for this design sprint was to design a user friendly mobile app that helped the donation process be easier. Through research we found that increased empathy leads individuals to engage in charitable giving. We also wanted the app to help users with their self-care.

We focused on building an app that let users track their water in-take, while educating them about the need of clean and safe drinking water across the world.

SECONDARY RESEARCH

The State of Charitable Giving

Charitable giving has seen a significant decrease in the past few years.

There was a 10.5% decrease in charitable giving from 2020 to 2022 ↗

There was a 28% increase in charitable giving through mobile devices ↗

Due to this we decided to focus on designing for a mobile app.

There was a 20% decline in empathy among millennials ↗

36% of Americans fight empathy burnout with self-care ↗

People are more likely to contribute to charities when they have empathy ↗

PRIMARY RESEARCH

What Users Said

Interviewees mentioned struggling to find a balance between care for themselves and for others.

33% of interviewees had experienced using an app that links health care such as step tracking to fundraising.

Users were open to the idea of an app based on ad revenue to help fund charitable donations as long as the ads were minimal and non-intrusive.

DESIGN CHALLENGE

How Might We?

How might we motivate Millennials and Gen Z to integrate self-care with their charitable empathy towards others in their daily routines?

persona

Meet Erica

Erica is a mix of all the interviewees that were interviewed